{"id":12677,"date":"2017-01-27T14:57:14","date_gmt":"2017-01-27T13:57:14","guid":{"rendered":"http:\/\/simproperty.com\/cs\/?p=12677"},"modified":"2017-03-16T14:03:01","modified_gmt":"2017-03-16T13:03:01","slug":"realitni-makleri-zmena-mysleni-je-nevyhnutelna","status":"publish","type":"post","link":"https:\/\/www.simproperty.com\/cs\/novinky\/realitni-makleri-zmena-mysleni-je-nevyhnutelna\/","title":{"rendered":"Realitn\u00ed makl\u00e9\u0159i, zm\u011bna my\u0161len\u00ed je nevyhnuteln\u00e1"},"content":{"rendered":"

Simon Tweddle: \u201eUchaze\u010di o pr\u00e1ci v\u00a0realit\u00e1ch mus\u00ed pochopit, \u017ee nejde jen o prod\u00e1m-koup\u00edm. Makl\u00e9\u0159 m\u00e1 p\u0159edev\u0161\u00edm d\u011blat byznys\u201c<\/strong><\/p>\n

\u201ePr\u00e1ci realitn\u00edho makl\u00e9\u0159e m\u016f\u017ee d\u011blat ka\u017ed\u00fd, je to po\u0159\u00e1d to sam\u00e9 kole\u010dko, d\u00edru do sv\u011bta v\u00a0tom\u00a0 oboru neud\u011bl\u00e1m…\u201c Takto je\u0161t\u011b dnes uva\u017euje spousta lid\u00ed z\u00a0oboru, kdy\u017e se na pozici hl\u00e1s\u00ed, a je to chyba. S\u00a0jak\u00fdm o\u010dek\u00e1v\u00e1n\u00edm chod\u00ed uchaze\u010di na pohovor? Pro\u010d je v\u00a0tomto oboru nouze o ambici\u00f3zn\u00ed lidi, kte\u0159\u00ed maj\u00ed \u010duch na investice a dok\u00e1\u017e\u00ed z\u00a0klienta vyt\u011b\u017eit maximum? Vydali jsme se proto do Sim Property, pra\u017esk\u00e9 pobo\u010dky realitn\u00edch kancel\u00e1\u0159\u00ed zalo\u017een\u00fdch Britem Simonem Tweddlem, kde zrovna nab\u00edraj\u00ed nov\u00e9 kolegy do t\u00fdmu.<\/strong><\/p>\n

P\u0159in\u00e1\u0161\u00edme report\u00e1\u017e z\u00a0pohovoru, kter\u00e9ho jsme se v\u00a0Business Animals \u00fa\u010dastnili jako pozorovatel\u00e9. Simona Tweddla zaj\u00edmala p\u0159edev\u0161\u00edm motivace a vnit\u0159n\u00ed nastaven\u00ed uchaze\u010de, ten se zd\u00e1l b\u00fdt jeho p\u0159\u00edstupem na za\u010d\u00e1tku trochu vyveden z\u00a0m\u00edry, ale rychle se vzpamatoval. My jsme se svolen\u00edm obou pr\u016fb\u011bh pohovoru zachytili:<\/p>\n

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  1. Co by podle v\u00e1s m\u011bl d\u011blat dobr\u00fd realitn\u00ed makl\u00e9\u0159?, pt\u00e1 se Simon<\/strong><\/li>\n<\/ol>\n

    Uchaze\u010d: M\u011bl by zn\u00e1t trh, b\u00fdt samostatn\u00fd, m\u00edt v\u00fdsledky v prodeji a v\u00a0pron\u00e1jmu. Jo a m\u011bl by b\u00fdt schopn\u00fd p\u0159ed\u00e1vat sv\u00e9 zku\u0161enosti m\u00e9n\u011b zku\u0161en\u00fdm koleg\u016fm.<\/p>\n

    Simon: Takhle vn\u00edm\u00e1 pr\u00e1ci realitn\u00edho makl\u00e9\u0159e ve\u0159ejnost i oni sami. Pr\u00e1ce obchodn\u00edka je v\u0161ak mnohem v\u00edc ne\u017e prod\u00e1m-koup\u00edm, to by m\u011bla b\u00fdt jen d\u00edl\u010d\u00ed \u010d\u00e1st va\u0161\u00ed pr\u00e1ce. Makl\u00e9\u0159 mus\u00ed ch\u00e1pat \u0161ir\u0161\u00ed souvislosti a maxim\u00e1ln\u00ed prov\u00e1zanost mezi realitami, jejich spr\u00e1vou, financemi a investicemi. V\u00a0Sim Property m\u00e1me tyto 4 pil\u00ed\u0159e velmi siln\u011b prov\u00e1zan\u00e9. Provozujeme realitn\u00ed kancel\u00e1\u0159, ale klient\u016fm zaji\u0161\u0165ujeme finan\u010dn\u00ed poradenstv\u00ed, konzultace s makl\u00e9\u0159i, spr\u00e1vu budov a v neposledn\u00ed \u0159ad\u011b d\u00edky vlastn\u00edmu investi\u010dn\u00edmu fondu tak\u00e9 mo\u017enost investovat a spojit se s\u00a0dal\u0161\u00edmi investory.<\/p>\n

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    1. Jak\u00e9 m\u00e1te vlastn\u011b zku\u0161enosti?<\/strong><\/li>\n<\/ol>\n

      Uchaze\u010d: P\u016fsob\u00edm v realit\u00e1ch 10 let, zn\u00e1m celou problematiku prodeje a pron\u00e1jmu v\u010detn\u011b nov\u00fdch developersk\u00fdch projekt\u016f. Dejte mi k dispozici dobr\u00e9 pracovn\u00ed podm\u00ednky, pr\u00e1vn\u00edka a slu\u0161nou provizi a budeme v\u0161ichni spokojen\u00ed.<\/p>\n

      Simon: V\u016fbec neuva\u017eujete byznysov\u011b. Nevid\u00edte v\u00edc obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed. Co kdyby si klient koupil dal\u0161\u00ed byt na investici? M\u016f\u017ee n\u00e1m d\u00e1t do spr\u00e1vy dal\u0161\u00ed nemovitosti, kter\u00e9 pronaj\u00edm\u00e1? L\u00edbilo by se mu, \u017ee m\u016f\u017eeme garantovat n\u00e1jem? Pot\u0159ebuje refinancovat sv\u00e9 \u00fav\u011bry? M\u00e1 klient zn\u00e1m\u00e9, kte\u0159\u00ed by tak\u00e9 ocenili na\u0161e slu\u017eby? V\u00ed klient, \u017ee za kvalitn\u00ed doporu\u010den\u00ed dostane provizi? V\u00edte, dnes nesta\u010d\u00ed zn\u00e1t pot\u0159eby klienta, abyste dob\u0159e prodal, je t\u0159eba odhalit \u00fapln\u00fd potenci\u00e1l klienta ve vztahu k cel\u00e9 \u0161\u00ed\u0159i na\u0161ich produkt\u016f \u2013 vlastn\u00ed \u201erealitka\u201c je \u201epouhou\u201c by\u0165 pln\u011b funk\u010dn\u00ed sou\u010d\u00e1st\u00ed.<\/p>\n

        \n
      1. Co by m\u011bl dobr\u00fd makl\u00e9\u0159 d\u011blat pro klienta?<\/strong><\/li>\n<\/ol>\n

        Uchaze\u010d: P\u0159edev\u0161\u00edm dob\u0159e ocenit jeho nemovitost, aby \u0161la prodat \u010di pronajmout, pak ji dob\u0159e inzerovat, p\u0159ij\u00edt s klientem, m\u00edt mo\u017enost konzultace s pr\u00e1vn\u00edkem, zajistit financov\u00e1n\u00ed \u2013 pokud je pot\u0159eba \u2013 a zajistit p\u0159ed\u00e1n\u00ed nemovitosti a ujistit se, \u017ee byl klient spokojen\u00fd.<\/p>\n

        Simon: Tahle do jist\u00e9 m\u00edry rutinn\u00ed realitn\u00ed \u010dinnost, kterou jste te\u010f popsal, mus\u00ed m\u00edt automaticky vysok\u00fd standard, to podstatn\u00e9 v\u0161ak je, \u017ee klienty mus\u00edme vid\u011bt na obou stran\u00e1ch ka\u017ed\u00e9ho obchodu. Bez zji\u0161t\u011bn\u00ed \u00fapln\u00e9ho obchodn\u00edho potenci\u00e1lu klient\u016f v\u00e1m v\u011bt\u0161ina pen\u011bz prote\u010de mezi prsty. D\u00edky na\u0161emu unik\u00e1tn\u00edmu propojen\u00ed realit se spr\u00e1vou, financemi a investicemi dok\u00e1\u017eeme realizovat ty nejvhodn\u011bj\u0161\u00ed varianty \u0159e\u0161en\u00ed jejich skute\u010dn\u00fdch<\/em> pot\u0159eb, mo\u017enost\u00ed \u010di probl\u00e9m\u016f.\u00a0 \u010casto se st\u00e1v\u00e1, \u017ee ten nejv\u011bt\u0161\u00ed byznys v\u016fbec neodpov\u00edd\u00e1 prim\u00e1rn\u00ed pot\u0159eb\u011b, se kterou se na n\u00e1s klient obrac\u00ed. Spokojen\u00fd klient, kter\u00fd m\u00e1 obchodn\u00edho ducha, se \u010dasto st\u00e1v\u00e1 extern\u00edm partnerem, kter\u00fd doporu\u010duje na\u0161e slu\u017eby \u2013 samoz\u0159ejm\u011b za hezkou provizi, v\u017edy\u0165 je to tak\u00e9 obchodn\u00edk!<\/p>\n

          \n
        1. Je pro v\u00e1s prodej a pron\u00e1jem na prvn\u00edm m\u00edst\u011b?<\/strong><\/li>\n<\/ol>\n

          Uchaze\u010d: Samoz\u0159ejm\u011b, i kdy\u017e mus\u00edm p\u0159iznat, \u017ee d\u00e1v\u00e1m p\u0159ednost prodeji.<\/p>\n

          Simon: To r\u00e1d sly\u0161\u00edm, ale my nehled\u00e1me experta v oblasti prodeje a pron\u00e1jmu. Hled\u00e1me kolegy, kte\u0159\u00ed ch\u00e1pou obrovsk\u00fd potenci\u00e1l na\u0161\u00ed obchodn\u00ed filozofie a kte\u0159\u00ed ho cht\u011bj\u00ed naplno vyu\u017e\u00edvat. I realitn\u00ed expert mus\u00ed dok\u00e1zat zm\u011bnit sv\u016fj z\u00e1kladn\u00ed pohled na obchod, aby u n\u00e1s usp\u011bl.<\/p>\n

            \n
          1. M\u00e1te se v realit\u00e1ch je\u0161t\u011b co u\u010dit?<\/strong><\/li>\n<\/ol>\n

            Uchaze\u010d: No myslel jsem, \u017ee ne, ale jak v\u00e1s tak poslouch\u00e1m, je pot\u0159eba zm\u011bnit \u00fahel pohledu.<\/p>\n

            Simon: Vid\u00edte, to je prvn\u00ed zn\u00e1mka toho, \u017ee za\u010d\u00edn\u00e1te p\u0159em\u00fd\u0161let o realit\u00e1ch ne z jin\u00e9ho, ale hned z n\u011bkolika \u00fahl\u016f pohledu.<\/p>\n

              \n
            1. M\u00e1te pocit, \u017ee po 10 letech v realit\u00e1ch za\u010d\u00edn\u00e1te stagnovat?<\/strong><\/li>\n<\/ol>\n

              Uchaze\u010d: Je to p\u0159esn\u011b, jak \u0159\u00edk\u00e1te. M\u00e1m co nab\u00eddnout, ale pr\u00e1ce m\u011b mus\u00ed bavit a napl\u0148ovat. Co\u017e jsem, p\u0159izn\u00e1v\u00e1m, u\u017e n\u011bjakou dobu neza\u017eil.<\/p>\n

              Simon: To je klasick\u00e1 situace, kter\u00e1 v\u011bt\u0161inou kon\u010d\u00ed zm\u011bnou zam\u011bstnavatele, mana\u017eerskou drahou, otev\u0159en\u00edm vlastn\u00ed realitky nebo \u00faplnou zm\u011bnou oboru. N\u00e1\u0161 t\u00fdm nestagnuje, jsme v permanentn\u00edm kontaktu s \u010desk\u00fdmi a zahrani\u010dn\u00edmi klienty, neust\u00e1le hled\u00e1me a vytv\u00e1\u0159\u00edme nov\u00e9 investi\u010dn\u00ed p\u0159\u00edle\u017eitosti jak sami pro sebe tak pro na\u0161e investory, \u00fa\u010dastn\u00edme se zahrani\u010dn\u00edch veletrh\u016f zam\u011b\u0159en\u00fdch na investice a reality, prov\u00e1d\u00edme tr\u017en\u00ed anal\u00fdzy v evropsk\u00e9m m\u011b\u0159\u00edtku.<\/p>\n

                \n
              1. Kolik jste si schopen vyd\u011blat nyn\u00ed?<\/strong><\/li>\n<\/ol>\n

                Uchaze\u010d (o\u017e\u00edv\u00e1): Abych byl skute\u010dn\u011b spokojen\u00fd, chci si s\u00e1hnout na 6cifern\u00fd p\u0159\u00edjem, neb\u00fdv\u00e1 v\u0161ak pravidlem.<\/p>\n

                Simon (pokyvuje): Zn\u00ed to, \u017ee m\u00e1te c\u00edl. Po n\u011bkolika letech spolupr\u00e1ce s\u00a0n\u00e1mi se sou\u010det pasivn\u00edch p\u0159\u00edjm\u016f a proviz\u00ed dostane spolehliv\u011b do \u00farovn\u011b 6cifern\u00fdch p\u0159\u00edjm\u016f.<\/p>\n

                A co vy, makl\u00e9\u0159i, kte\u0159\u00ed n\u00e1s \u010dtete? Dok\u00e1\u017eete zm\u011bnit sv\u00e9 my\u0161len\u00ed? Je pro v\u00e1s na\u0161e obchodn\u00ed filozofie profesn\u00ed v\u00fdzvou?\u00a0\u00a0<\/strong><\/p>\n

                Za\u0161lete sv\u016fj \u017eivotopis v AJ a \u010cJ na igor.chovanec@simproperty.cz<\/strong> a dohodn\u011bte si sv\u016fj vlastn\u00ed pohovor!<\/p>\n","protected":false},"excerpt":{"rendered":"

                Simon Tweddle: \u201eUchaze\u010di o pr\u00e1ci v\u00a0realit\u00e1ch mus\u00ed pochopit, \u017ee nejde jen o prod\u00e1m-koup\u00edm. Makl\u00e9\u0159 m\u00e1 p\u0159edev\u0161\u00edm d\u011blat byznys\u201c \u201ePr\u00e1ci realitn\u00edho makl\u00e9\u0159e m\u016f\u017ee d\u011blat ka\u017ed\u00fd, je to po\u0159\u00e1d to sam\u00e9 kole\u010dko, d\u00edru do sv\u011bta v\u00a0tom\u00a0 oboru neud\u011bl\u00e1m…\u201c Takto je\u0161t\u011b dnes uva\u017euje spousta lid\u00ed z\u00a0oboru, kdy\u017e se na pozici hl\u00e1s\u00ed, a je to chyba. S\u00a0jak\u00fdm o\u010dek\u00e1v\u00e1n\u00edm chod\u00ed […]<\/p>\n","protected":false},"author":6,"featured_media":14193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[95],"tags":[302,301,307],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/posts\/12677"}],"collection":[{"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/comments?post=12677"}],"version-history":[{"count":1,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/posts\/12677\/revisions"}],"predecessor-version":[{"id":12678,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/posts\/12677\/revisions\/12678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/media\/14193"}],"wp:attachment":[{"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/media?parent=12677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/categories?post=12677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simproperty.com\/cs\/wp-json\/wp\/v2\/tags?post=12677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}